TTA Technologies · brand assets
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Official package. Questions: info@tta.lu · tta.lu/brand.html

CONTENTS
  01-svg/       vector, scale freely
                  tta-logo-horizontal-{light,dark}      lockup, mark + wordmark
                  tta-logo-stacked-{light,dark}         lockup, stacked
                  tta-logo-horizontal-mono-{black,white}
                  tta-mark-primary-{light,dark}         mark alone
                  tta-mark-mono-{black,white}
                  tta-wordmark-{light,dark}             wordmark, lime A
                  tta-wordmark-mono-{black,white}       wordmark, one colour
                  tta-appicon, tta-appicon-lime
                  tta-clearspace, tta-construction      the drawings, for reference
  02-png/       raster, 256 / 512 / 1024 / 400w / 1200w
  03-3d/        3D renders of the mark, chrome and chrome-lime, transparent
  04-favicon/   favicon.ico, 16/32/48/64, apple-touch-icon
  05-fonts/     Satoshi woff2 + @font-face css

"light" = for light grounds. "dark" = for dark grounds.

COLOUR
  Lime      #C3D42A    the only accent
  Ink       #080A0F    ground
  Paper     #FFFFFF    type and structure
  Sky       #1668D8    links and info only. A state colour, never a brand colour.
  Red       #FF4438    errors and warnings only. A state colour, never a brand colour.
  Ratio     60 ink / 30 paper / 10 lime. Lime works because it is rare.
            Two lime areas on one page is one too many.

TYPE
  Satoshi         900 headlines and figures · 700 wordmark and subheads
                  500 lead and emphasis · 400 body
  IBM Plex Mono   labels, data, anything technical

CLEAR SPACE
  x on all four sides. x = the leg width of the A, so the measure comes out of
  the mark itself and scales with it. Nothing sits inside it.

MINIMUM SIZE
  Digital 24 px · Favicon 16 px (mono, no wordmark) · Print 8 mm
  Lockup 120 px wide, below that use the mark alone.

NEVER
  Do not rotate. The isometry is the statement.
  Do not distort. Scale proportionally only.
  No off-brand colour. Lime is the only accent.
  No gradient, in the mark or behind it.
  Do not grey it out or set it in transparency.
  No drop shadow, no glow. Depth comes from the form.
  No low-contrast ground. Carbon or paper.

NAMING
  Correct    TTA Technologies, then TTA
  Wrong      T.T.A., Tta, TTA-Technologies
